Case study · Remodeling contractor, Pierce County
How a South Sound remodeling contractor went from a single page Google ignored to a complete local search footprint: every service, every city, every county they work.
The situation
A licensed remodeling contractor with strong ratings and a healthy project history across Pierce, King, and Thurston counties — and a web presence that didn't reflect any of it. When homeowners searched "bathroom remodel" plus their own city, the contractor was nowhere. Every one of those searches went to a competitor.
The reputation existed. The architecture to surface it didn't.
The build
We built a complete static site, hand-coded and generated from a structured system:
Service pages for kitchens, bathrooms, and whole-home interiors — each one a real page
with real depth, not a paragraph on the homepage.
City pages for every community in the service area, three counties wide — each with unique
copy, so the contractor ranks in each city independently.
Structured data throughout: LocalBusiness, Service, Review, and Breadcrumb schema, so Google
reads the business correctly and shows rich results.
Verified reviews pulled forward from Google, Yelp, and Angi onto a dedicated page.
Speed as a feature: no builder, no bloat. Every page loads in under a second.
The fleet · Built and operated by the founder
Anyone can show you client work. Here's what we build when we're the client — production software and platforms we own, run, and answer for every day.
An AI agent that processes real financial documents end to end: vision AI (Mistral) reads the supplier invoice PDFs no system can parse, extracts the data, and uploads it into a third-party portal with no human in the middle. It's the kind of agent we commission for clients, already running in production on the same edge infrastructure that hosts every site we ship.
A national trade association for the decorated-apparel industry, built from zero — membership, benchmark data, and an AI-enabled quoting tool that takes a member's messy request and returns a clean quote in their preferred format, streamlining intake and killing the back-and-forth. The same capability we commission for clients as The Quartermaster, live at decoratorsassociation.org.
Naming, identity, and launch-ready digital presence for a new group purchasing organization, taken from a blank page to a brand that signs members, including a logo built stitch by stitch. Zero-to-one is a different skill than redesign. We do both.
A South Sound remodeling contractor's build (detailed above) goes on this wall, by name, the moment the ink dries. Yours could be Fleet 05.
What this looks like for you
Every service you offer, crossed with every city you serve, is a search someone is typing this week. Plumber + Puyallup. Electrician + Lakewood. Each one deserves a page. Each page is a fishing line in the water.
People search for what they want before they know who sells it. Pages built around what you sell (by category, by occasion, by neighborhood) catch buyers your sign out front never will.
Reviews, credentials, and your real project history, marked up so Google can read it and display it. Reputation you've already earned, finally working for you in search results.
The next build slot is open. Tell us what you do, and we'll map the pages your business is missing.